You see them from time to time.
A big colorful page on the web full of numbers, stats and data.
Perhaps it showed up in your Facebook News Feed or on LinkedIn. Wherever it was, it caught your attention, and those of a couple other hundred—or thousands—of people.
You wonder, how can you do the same?
Well, infographics are becoming increasing popular for a reason: many people have short attention spans. And because people are more likely to respond to visual content, infographics tend to get a lot more shares.
So is it always okay to use an infographic? Not really.
For one, if you use them too often theyʼll lose their unique appeal. With that said, there are a few prime scenarios when an infographic makes perfect sense. But before we get to those, what exactly is the purpose of an infographic?
Quickly. Simply. Easily. Those three adjectives sum up exactly how infographics communicate information, and define the purpose of the medium. Infographics are visual in nature, which means readers donʼt have to read the whole text. Instead infographics can reveal key numbers and facts incredibly quickly.
All this begs the question, when should you use an infographic?
When to use an infographic
1. When youʼre drowning in data – letʼs face it, data can be boring to absorb. But an infographic can turn data into an emotive story, making it much more fun and readable than a typical article or blog post. Of course, donʼt forget to backup your data with statistics.
Also, if you have lots of numbers, add them. Infographics are perhaps the perfect place for numbers because people want and expect to see them in this type of medium.
2. When your content is complex – for the same reason people use charts and tables to communicate complex information, people also use infographics. Theyʼre the perfect medium to take something complex and make it simple.
3. When you want an alternative to a listicle – another way to use an infographic is with numbered lists (this serves as a popular alternative to a listicle blog post). The finished product would include all your important points, with an optional quick blurb explaining them.
When you contract AMS to create an infographic for your business, we go the extra mile to ensure youʼre happy with the process and final product. Not only do we choose all the important points to
cover in your infographic, but we also design it in accordance with the visual look of your overall brand.
So what are you waiting for? If youʼre interested in an infographic for your business, our experts are more than happy to help. Contact us today.