Meet Pickaboo, the new and exciting on-line concept that brings imaginative, innovative gifts and rewards for everyone. Pickaboo offers exhilarating activities that are ideal for birthdays, anniversaries, business incentives or just a treat for you. “Cool” activities such as Kiteboarding and Wakeboarding, “Calm” treats including spas and massage and “Cult” visits to capture the atmosphere of Thailand’s great heritage – all and more are offered by Pickaboo.
Bangkok creative design agency Asia Media Studio was asked by the management team behind Pickaboo to develop a wide range of marketing materials to support the launch of this brand new website-based company. The only “given” was the company name – Pickaboo – and AMS were asked to create a complete visual positioning for the brand, including the logo design.
AMS invented Pickaboo’s own “Smile Agent” – the monkey in a gift box – as part of the logo design to encapsulate the fun, pleasure-giving essence of the company’s offering. This symbol plays an important role throughout the material produced. The logo itself is one colour and, in keeping with AMS’s principles, is clear, fresh, distinctive and uncomplicated.
The first and most important element of the brief was the website design itself. As Creative Director Laurent Couche explains; “All Pickaboo’s business will be carried out on-line and, therefore, the website needed to be immediately impactful, self-explanatory and easy to navigate. We believe we achieved this with eye-catching images that perfectly demonstrated the “Cool”, “Calm” and “Cult” sectors available through Pickaboo”. Ease of navigation, and reassurance to potential customers were also critically important elements, and AMS’s renowned professionalism and attention to detail ensured that these objectives were achieved. Additionally, full copy writing services were provided.
Following on from the website, AMS designed a whole raft of materials to support the launch. This included name cards, stationery, special high quality gift boxes for delivery to activity recipients (note the creative use of the monkey’s tail to form a question mark!), posters, a brochure and a cover page for the Pickaboo Fan Club page on Facebook. For more information feel free to visit the Pickaboo website http://www.pickabooclub.com/
AMS has, through several years’ experience, developed good relationships with professional and reliable print companies, and was therefore able to provide Pickaboo with high quality, competitively-priced, print production for all materials.
Laurent concludes; “This was a really challenging, but fun, project because we were involved from an early stage in all aspects of the brand’s launch. We have built a reputation for flexible and wide-ranging creative work and I believe our work on Pickaboo fully demonstrates this”.
For more information about this project, or if you want to learn more about AMS, contact Laurent at:
Tel: +66 (0)2 663 59 30