Natural living Concept is a French-owned, Thailand-based company that specializes in the manufacture and marketing of natural, environmentally-friendly Home Comfort products. Kapok fiber (from silk-cotton trees), natural latex flakes and duck feathers are the raw materials used to produce a range of pillows, neck supports and mattresses. The company is fiercely proud of its ecological position, emphasizing the totally natural health and harmony benefits of its product range, and it recently commissioned Asia Media Studio, the exciting and creative graphic design agency based in downtown Bangkok, to upgrade the company’s logo. The brief was to develop a logo that reflected the strong “natural” positioning of the brand name but, at the same time, create a modern, quality image for the company.
Many organizations claim a “natural” positioning, few are able to justify it to the degree that Natural Living Concept cam. It was important that the AMS creative solution captured this unique and valued status, in a clean, simple and impactful manner. The final result is a single colored design with a fresh natural appearance. The logo design incorporates a stylized illustration symbolizing the luxurious benefits of the product range as well as reinforcing the environmentally friendly message of the organization.
A simple logo, such as this, may look easy to design, but as Creative Director, Laurent Couche points out, “the logo creation can look like it was a simple task, but it’s not! A logo takes thought and creativity, and many elements must combine to make it special”.