Description: Application Icon.
Apple Computer’s logo needs no words. It’s instantly recognizable, even without the spelled out company name. For Guru Chat, a new chat application coming to India, we designed the logo with the same philosophy. Create an instantly recognizable logo that doesn’t need the company’s name to identify the brand.
To add to this recognition, we integrated the letters G and C into the logo: the G appears as the outer orange ring and the C as the smaller, blue ring in the middle of the logo.
These colors, as well as the purple, evoke a very Indian feel. And if you look into the middle of the icon, you’ll notice that the purplish seed-like symbols appear as if they’re people around a table chatting—exactly what Guru Chat hopes to inspire.