Client: Pattaya City
Description: The City of Pattaya wanted to create authoritative brand identification for the city, together with a series of “sub-brands”, under a “Pattaya City – Definitely More!” concept, to communicate and promote the breadth of activities available to visitors. The sub-brand names and strap lines were provided by the City, and the AMS task was to create a design that both differentiated the individual elements but at the same time provided a coherent and clear imagery. We achieved this through colour differentiation and a consistent curved line below as an illustrative expression of the sub-brand. The central brand identity was achieved by creating a badge – a respected and confident stamp of approval.