AMS created the company name, its logo and the website. The latter has to appeal to two distinct audiences – the consumer and the insurance provider. Given the revolutionary nature of “Cubie”, it also needed a lot of words, but in a structure that would not turn off the reader. We created a flowing format that allowed the user to move quickly and easily between sections of interest. Additionally, it required “back-end” expertise as users can apply and pay on line for services and features required.