Smarto is the brand new name for a high-tech organization which has developed a revolutionary automotive device that combines GPS technology with modern telecommunications with which it is planning to revolutionize the Thai vehicle insurance market
A name and logo were required that would appeal both to consumers and to vehicle insurance companies. “Smarto” offers simplicity, friendliness and relevance to the market; importantly it is easy for Thais to pronounce. The logo design, in two colours, is clean, fresh and easily identifiable.
The new name and logo have now been incorporated on to a range of stationery items and other marketing material.