Room Service was established in 2003 and has become the leading restaurant delivery service in Singapore, Malaysia, Indonesia and the Philippines. The company delivers food from hundreds of restaurants across a broad spectrum of cuisines, offering premium “hotel-like” service with easy to order / payment processes and speedy delivery.
Asia Media Studio were briefed to redesign its Singapore website, with the aim of producing the ultimate “delivery service” presentation.
We started by comprehensively researching the Food Delivery market across the world, noting those design and functional aspects that worked and those that didn’t. We then developed and refined three designs using three key pages – “Home”, “Restaurant Listing” and “Menu” – before the client made a final choice that was researched to assess its usability. The chosen design, with its clean lines supported by top class food photography in a user-friendly format, was then worked up for the additional 15+ pages.
We worked closely with our partner Smart Soft Asia to ensure all the “back-end” technology needed to ensure the site’s interactive capability was fully functional, and to make the site responsive for all devices.
Room Service are delighted with the final product and have now asked us to adapt the design for its Philippines operation which operates under the “City Delivery” brand.