How to sell your business via email signature
Does your email signature leave a lasting impression? It should. The email signature presents an opportunity for you to start a conversation with potential customers and establish your credibility. But how can you accomplish this? Believe it or not, there is a right and wrong way to design an email signature. To get it right, you first need to understand its role.
The purpose of your signature
Your signature has two jobs. One, it should provide the reader a brief introduction about yourself or business. And two, your signature should give an easy way for the reader to contact you.
The one word that should define your email signature
People like easy. Netflix became popular because it made it easier to watch movies—removing the step of leaving the house to go to the video store. Fast food became popular because it made it affordable and quick to grab a meal on the go. The Internet made it easy to find information and communicate quickly. All of these inventions made our lives easier. And this is also why your email signature needs to be easy.
“But how can an email signature be easy?” you ask. It needs to be simple.
Something that is simple is, obviously, easy to understand. And when something is easy to understand, it helps establish trust quickly. But simplicity also makes it easy for people to follow directions, and the subtle direction communicated in your email signature is for the reader to contact you. If you keep you signature simple, the reader will instantly know how to do this.
So how do you keep things simple in your signature? What type of information should you include? Simply put, you should only include the essentials. These include the following:
- Your name
- Job Title
- Professional website (if you have one)
- Contact method
Should I include links to social media profiles?
To ensure your signature is not over cluttered, we recommend including no more than 3 links to social media profiles. Only include your most important profiles/pages and ones that you’re active on. The last thing you want is for a customer to visit your Facebook page only to see it hasn’t been updated in a year.
What images should I include in my email signature?
Images are good. But for them to be effective, they must also follow the rule of simplicity and also be memorable. The two types of images that fit these criteria are a professional photo of yourself or your business’s logo. Both these images can help establish credibility. However, as with your contact info, it’s important to only include one image. This not only keeps your email signature simple, but it also ensures your email isn’t flagged as spam due to a large file size. With that said, be sure your email, website, social media and other hyperlinks are active—and not displayed as an image. That way the file size is small and people can click through to the links easily.
Last, but certainly not least, your email signature should be designed and developed in a responsive way. This ensures it projects a professional image and is easily readable on all devices.
By designing a simple email signature, potential customers are much more likely to contact your business via this method. If you need help designing a professional image for your signature, send us a message today. We’ve designed hundreds of logos for businesses across the globe, and we’re sure we can help you.