2018 and Beyond...

Another year draws to an end, a year the has been both very enjoyable and highly successful for AMS, and our thoughts are now turning to how we can make a difference in 2018. Here are some of our ideas on future graphic design trends,

DATE 18 December 2017
INTERESTS Logo Evolution,


“Mobile” has been the trend for several years, with the consequential, and seemingly unending, plethora of digital devices of all shapes and sizes. Website designers have reacted with fully responsive sites that adjust to suit the device in use. However, the concept of adjusting the “sacrosanct” logo has, until now, been unthinkable. In recent times though, companies have been moving towards simplifying their logos, and responsiveness can’t be far behind.


In the continuous quest for stand-out, movement is becoming increasingly the vogue, adding interest to websites, email newsletters, e-brochures, and the like. The slick appeal of GIF’s, for example, engage with users, and are excellent ways of communicating ideas and concepts in an entertaining manner.


As brands seek to differentiate themselves, and form more intimate con- nections with their users, the demand for authentic photography that looks and feels “real” will grow. Designers will increasingly work closely with first- rate photographers, rather than searching stock image libraries, as they seek to provide the cutting edge for their clients.


By definition not “new”, but beautifully crafted, classic designs will always provide elegance and distinctiveness, and in 2018 we expect to see a re- turn of these timeless features. In particular, rapidly expanding niche mar- kets – think craft beers, specialist teas, for example – will look to exploit such design characteristics.


For the past few years flat design has been “king”, but as graphic design evolves, gradient – or “color transition” as it is becoming known – is making a comeback as an enhancement to flat design. Modern technology pro- vides a smoother, more vibrant transition that works well with the aesthetics of flat design.

These are just a few of the trends we see coming our way in the near fu- ture. If you would like to discuss how we can help your future design needs, please feel free to get in touch. We look forward to hearing from you.