“Mobile” has been the trend for several years, with the consequential, and seemingly unending, plethora of digital devices of all shapes and sizes. Website designers have reacted with fully responsive sites that adjust to suit the device in use. However, the concept of adjusting the “sacrosanct” logo has, until now, been unthinkable. In recent times though, companies have been moving towards simplifying their logos, and responsiveness can’t be far behind.
In the continuous quest for stand-out, movement is becoming increasingly the vogue, adding interest to websites, email newsletters, e-brochures, and the like. The slick appeal of GIF’s, for example, engage with users, and are excellent ways of communicating ideas and concepts in an entertaining manner.
As brands seek to differentiate themselves, and form more intimate con- nections with their users, the demand for authentic photography that looks and feels “real” will grow. Designers will increasingly work closely with first- rate photographers, rather than searching stock image libraries, as they seek to provide the cutting edge for their clients.