While that news may come as a surprise, there’s actually a probable cause: the boom of freelance platforms like Upwork and Fiverr (where businesses can get low-priced creative services from people all across the globe).
Many of these freelance platforms are not regulated. In other words, the people who operate the platform don’t quality check the work to ensure it’s not plagiarized. That burden rests solely on the buyer—which means there’s no guarantee your new logo isn’t copied.
Unfortunately, more often times than not, it probably is.
With a budget sometimes as low as $5, the seller needs to work extremely fast to produce it. Think they’ll bother verifying if the logo is copied? Probably not. In fact, they may even be using a template to save time creating it.
When businesses order services from these platforms, they generally don’t think of the long term effects. If the logo turns out to be plagiarized, the consequences can be serious.