1. Living photos – Photos are beginning to move, have you noticed? Near the end of last year, we saw the rise of the living photos trend. Now, “What are living photos?” you ask. They’re simply a single image with one minor movement. For example, snow could be falling or a river could be flowing in an otherwise still photo. These images, which usually come in the form of GIF files are both eye-catching and surprising. And for marketers, this offers a unique way to capture consumers’ attention.
2. Content emphasis – Less is more. While this approach to design has been slowly creeping into the mainstream over the past decade, it will become even more prominent in 2017. Specifically, there will be more of an emphasis on content in web design. Content is, of course, the real reason people visit a website in the first place, right? Internet surfers want the meat and potatoes—the content. And designers are more likely to give it to them in 2017.
3.Hand drawn images – Is there anything more unique than a drawing? Is there anything more personal? These are two of the biggest reasons why hand drawn images are becoming increasing popular. They are unique and personal: two of the most important qualities for capturing the hearts and minds of prospective customers.
4. Big, bold images and fonts – Images demand attention. And the more stunning and beautiful they are, the harder it is to ignore them. For this reason, more and more websites, ads and brochures are using big, beautiful images that captivate viewers and radiate professionalism. To complement these images, short copy in bold fonts are added to make the information easily digestible. This trend is likely to become ever more popular as attention spans continue to shrink in this digital age.