Blog

This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.

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Make your Homepage Work for you
Make your Homepage Work for you

Your website’s key role is to lead your visitors to a point where they take action. The website design gains attention, with it’s content provoking the action.   Your website Homepage, probably the most visited page on your site, is therefore so important because first impressions count. So, what should be there? 1. An Instant Draw Your website needs to instantly communicate...

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Custom Designs and WordPress in Practice
Custom Designs and WordPress in Practice

At Asia Media Studio we have long prided ourselves on our ability to create custom made quality website designs for our clients. We are, as well, fully aware of technological advances in website development, including the need for reliable and ease-of-use “back end” systems and for website “responsiveness” that allows every type of device - smartphone, tablet, PC or desk top - to project...

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Bringing Print to Life
Bringing Print to Life

In a digital world it is all to easy to overlook the role that printed materials play in marketing communications. But, from simple, yet important, busi- ness cards to glossy brochures and catalogues, print remains alive and well...and, now, new options can make it as exciting and dynamic as its digital counterparts. Any graphic agency you visit will introduce you to industry-wide techniques...

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Good and Bad Feedback
Good and Bad Feedback

The key to delivering high quality creative executions is open communication between client and designer – at least, that’s what we firmly believe at Asia Media. We know that we won’t get it spot on first time every time, and clear and constructive feedback is integral to a good design. Winston Churchill once said “criticism may not be agreeable, but it is...

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Precision in Dielines
Precision in Dielines

In the design of packaging, one aspect that is rarely discussed, but is nonetheless critical to the final outcome, is the dieline configuration. The dieline is the template for a pack (and, also, envelopes and folders), a flattened outline of the cutlines, folds, locks, glueing points, opening and closing features and so on. This template needs to be perfect, with no margin for error, and will...

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Web Design & Development
Web Design & Development

The internet explosion means that it is now almost mandatory for businesses to own a website, at the very least to establish credibility and trust. The website, though, if designed and developed properly, offers so much more - in today’s primary communications medium, it can become your most important means to drive new prospects to your business and to influence buyer behavior. To be...

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A Bird’s Eye View
A Bird’s Eye View

Confusion, competition, clutter - never has the need to find new ways to stand out from the crowd, to be visible, been more important. Images and video play their part, undoubtedly, but even here it is becoming more and more difficult to find uniqueness and to generate impact.   But, there’s a new kid on the block that is one of the more exciting developments in recent years;...

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Choosing the Best Image Option
Choosing the Best Image Option

Websites, social media, blogs…the incredible expansion in channels of communication has put greater pressure than ever on manufacturers and service providers to find ways of differentiating themselves from competition. And all these new media are highly visible and visual, demanding quality imagery to project a company’s products and services. Undoubtedly, professional photographic...

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How to create instant brand recognition
How to create instant brand recognition

What if your brand could be recognized instantly by thousands of people? What would that do for your business? How would it help it grow? Creating an instantly recognizable image for your company is a key tactic that can promote sales and growth. But how do you go about this? It all starts with determining your key visual.   What is a key visual? Imagine you’re driving down a city...

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