Blog
This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.
Featured articles
A strong, successful brand will combine function properties - unique selling proposition, product quality, price point, and the like - with a personality that will encourage consumer recognition and loyalty through its emotional attributes. And, when it comes to the visual identity of the brand, your choice, and consistent application of colors and fonts will play an important role in helping you...
Another year draws to an end, a year the has been both very enjoyable and highly successful for AMS, and our thoughts are now turning to how we can make a difference in 2018. Here are some of our ideas on future graphic design trends, Responsiveness “Mobile” has been the trend for several years, with the consequential, and seemingly unending, plethora of digital devices of all...
An NDA - non-disclosure contract - is a legal contract by which two parties that are wishing to pursue a business opportunity agree not to disclose to third parties information that is specifically covered by the agreement. It creates a confidential relationship designed to protect any proprietary information that may be exchanged between the two parties. In the world of branding and graphic...
Your brand name is the foundation for the identity of your business, product or service, a first indicator that your company offers points of difference. It is a basic core differentiator for your brand helping build awareness, confidence and trust. A big role for just a word or two, then! Yes…because naming your brand is a decision that sets the stage for your business and can shape its...
Other articles
Your website’s key role is to lead your visitors to a point where they take action. The website design gains attention, with it’s content provoking the action. Your website Homepage, probably the most visited page on your site, is therefore so important because first impressions count. So, what should be there? 1. An Instant Draw Your website needs to instantly communicate...
At Asia Media Studio we have long prided ourselves on our ability to create custom made quality website designs for our clients. We are, as well, fully aware of technological advances in website development, including the need for reliable and ease-of-use “back end” systems and for website “responsiveness” that allows every type of device - smartphone, tablet, PC or desk top - to project...
In a digital world it is all to easy to overlook the role that printed materials play in marketing communications. But, from simple, yet important, busi- ness cards to glossy brochures and catalogues, print remains alive and well...and, now, new options can make it as exciting and dynamic as its digital counterparts. Any graphic agency you visit will introduce you to industry-wide techniques...
The key to delivering high quality creative executions is open communication between client and designer – at least, that’s what we firmly believe at Asia Media. We know that we won’t get it spot on first time every time, and clear and constructive feedback is integral to a good design. Winston Churchill once said “criticism may not be agreeable, but it is...
In the design of packaging, one aspect that is rarely discussed, but is nonetheless critical to the final outcome, is the dieline configuration. The dieline is the template for a pack (and, also, envelopes and folders), a flattened outline of the cutlines, folds, locks, glueing points, opening and closing features and so on. This template needs to be perfect, with no margin for error, and will...
The internet explosion means that it is now almost mandatory for businesses to own a website, at the very least to establish credibility and trust. The website, though, if designed and developed properly, offers so much more - in today’s primary communications medium, it can become your most important means to drive new prospects to your business and to influence buyer behavior. To be...
Confusion, competition, clutter - never has the need to find new ways to stand out from the crowd, to be visible, been more important. Images and video play their part, undoubtedly, but even here it is becoming more and more difficult to find uniqueness and to generate impact. But, there’s a new kid on the block that is one of the more exciting developments in recent years;...
Websites, social media, blogs…the incredible expansion in channels of communication has put greater pressure than ever on manufacturers and service providers to find ways of differentiating themselves from competition. And all these new media are highly visible and visual, demanding quality imagery to project a company’s products and services. Undoubtedly, professional photographic...
What if your brand could be recognized instantly by thousands of people? What would that do for your business? How would it help it grow? Creating an instantly recognizable image for your company is a key tactic that can promote sales and growth. But how do you go about this? It all starts with determining your key visual. What is a key visual? Imagine you’re driving down a city...