Today, many companies and brands are emerging, competition is tough. In a society where products are similar, whether in functionality or qualities. To succeed in this environment an organization needs to develop loyalty through a strong branding strategy. But what is Branding?   Branding Branding is more than a Logo or a simple visual identity. Nowadays, this term is the emotion...

  It often seems that marketers and designers are not on the same page, with neither understanding or appreciating the other’s perspective. The reality is, though, both share a lot in common; a successful marketing person needs to adopt a creative mindset to develop new ideas and concepts, whilst a designer who lacks an appreciation of the role marketing plays is unlikely to be...

Your website’s key role is to lead your visitors to a point where they take action. The website design gains attention, with it’s content provoking the action.   Your website Homepage, probably the most visited page on your site, is therefore so important because first impressions count. So, what should be there? 1. An Instant Draw Your website needs to instantly communicate...

At Asia Media Studio we have long prided ourselves on our ability to create custom made quality website designs for our clients. We are, as well, fully aware of technological advances in website development, including the need for reliable and ease-of-use “back end” systems and for website “responsiveness” that allows every type of device - smartphone, tablet, PC or desk top - to project...

In a digital world it is all to easy to overlook the role that printed materials play in marketing communications. But, from simple, yet important, busi- ness cards to glossy brochures and catalogues, print remains alive and well...and, now, new options can make it as exciting and dynamic as its digital counterparts. Any graphic agency you visit will introduce you to industry-wide techniques...

The key to delivering high quality creative executions is open communication between client and designer – at least, that’s what we firmly believe at Asia Media. We know that we won’t get it spot on first time every time, and clear and constructive feedback is integral to a good design. Winston Churchill once said “criticism may not be agreeable, but it is...

In the design of packaging, one aspect that is rarely discussed, but is nonetheless critical to the final outcome, is the dieline configuration. The dieline is the template for a pack (and, also, envelopes and folders), a flattened outline of the cutlines, folds, locks, glueing points, opening and closing features and so on. This template needs to be perfect, with no margin for error, and will...

The internet explosion means that it is now almost mandatory for businesses to own a website, at the very least to establish credibility and trust. The website, though, if designed and developed properly, offers so much more - in today’s primary communications medium, it can become your most important means to drive new prospects to your business and to influence buyer behavior. To be...

Confusion, competition, clutter - never has the need to find new ways to stand out from the crowd, to be visible, been more important. Images and video play their part, undoubtedly, but even here it is becoming more and more difficult to find uniqueness and to generate impact.   But, there’s a new kid on the block that is one of the more exciting developments in recent years;...