Blog
This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.
Featured articles
There have been, over the years, countless fads and fashions that capture attention for a short time span. Most are forgotten, or at best, become indulgent memories. There are, though, some branded introductions that have stood the test of time, seemingly spontaneous, but in reality carefully orchestrated, intentional and with a long-term plan in mind. Brands...
A strong, successful brand will combine function properties - unique selling proposition, product quality, price point, and the like - with a personality that will encourage consumer recognition and loyalty through its emotional attributes. And, when it comes to the visual identity of the brand, your choice, and consistent application of colors and fonts will play an important role in helping you...
Another year draws to an end, a year the has been both very enjoyable and highly successful for AMS, and our thoughts are now turning to how we can make a difference in 2018. Here are some of our ideas on future graphic design trends, Responsiveness “Mobile” has been the trend for several years, with the consequential, and seemingly unending, plethora of digital devices of all...
An NDA - non-disclosure contract - is a legal contract by which two parties that are wishing to pursue a business opportunity agree not to disclose to third parties information that is specifically covered by the agreement. It creates a confidential relationship designed to protect any proprietary information that may be exchanged between the two parties. In the world of branding and graphic...
Other articles
Did you know: in 2016, 80% of companies that didn’t have a website ended up going bankrupt. What is the importance of the website in economic activity? How could a tool that didn't exist even a few years ago, became so indispensable in the development of a business? It is essential to understand these issues in this new age where everything is digital. The Websites In...
Today, many companies and brands are emerging, competition is tough. In a society where products are similar, whether in functionality or qualities. To succeed in this environment an organization needs to develop loyalty through a strong branding strategy. But what is Branding? Branding Branding is more than a Logo or a simple visual identity. Nowadays, this term is the emotion...
It often seems that marketers and designers are not on the same page, with neither understanding or appreciating the other’s perspective. The reality is, though, both share a lot in common; a successful marketing person needs to adopt a creative mindset to develop new ideas and concepts, whilst a designer who lacks an appreciation of the role marketing plays is unlikely to be...
Your website’s key role is to lead your visitors to a point where they take action. The website design gains attention, with it’s content provoking the action. Your website Homepage, probably the most visited page on your site, is therefore so important because first impressions count. So, what should be there? 1. An Instant Draw Your website needs to instantly communicate...
At Asia Media Studio we have long prided ourselves on our ability to create custom made quality website designs for our clients. We are, as well, fully aware of technological advances in website development, including the need for reliable and ease-of-use “back end” systems and for website “responsiveness” that allows every type of device - smartphone, tablet, PC or desk top - to project...
In a digital world it is all to easy to overlook the role that printed materials play in marketing communications. But, from simple, yet important, busi- ness cards to glossy brochures and catalogues, print remains alive and well...and, now, new options can make it as exciting and dynamic as its digital counterparts. Any graphic agency you visit will introduce you to industry-wide techniques...
The key to delivering high quality creative executions is open communication between client and designer – at least, that’s what we firmly believe at Asia Media. We know that we won’t get it spot on first time every time, and clear and constructive feedback is integral to a good design. Winston Churchill once said “criticism may not be agreeable, but it is...
In the design of packaging, one aspect that is rarely discussed, but is nonetheless critical to the final outcome, is the dieline configuration. The dieline is the template for a pack (and, also, envelopes and folders), a flattened outline of the cutlines, folds, locks, glueing points, opening and closing features and so on. This template needs to be perfect, with no margin for error, and will...
The internet explosion means that it is now almost mandatory for businesses to own a website, at the very least to establish credibility and trust. The website, though, if designed and developed properly, offers so much more - in today’s primary communications medium, it can become your most important means to drive new prospects to your business and to influence buyer behavior. To be...