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This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.

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Get noticed by customers with this affordable logo add-on
Get noticed by customers with this affordable logo add-on

Customers recognize logos.   When they think of your brand, it’s one of the first images that come to mind. So how can you make your logo even more memorable? You may not think it’s possible. There is, however, a new technique a growing number of businesses are using to help their logos stand out even more.   What is it? Logo animations. Here’s a look at what they...

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How perceived value applies to product packaging
How perceived value applies to product packaging

How to raise your margins by two to ten dollars Want to increase your margins? If you’re like most business owners, you’ll answer with an enthusiastic “yes!” Of course, your customers might not be as thrilled as you, which is likely why you haven’t done it. What would they think if you raised prices? You’re afraid it could drive them away to competitors. But fear not. There is a...

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Get more sales by defining your customer in this little-known way
Get more sales by defining your customer in this little-known way

    Get more sales by defining your customer in this little-known way Do you know your ideal customer? You’ve probably heard it’s important to have an idea, as the more you understand them, the more you can cater your messaging to their needs. And the more you speak to their needs, the better connection you make. Of course, connection is extremely important. When your...

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How to engage social media followers
How to engage social media followers

Your Facebook post just went live. You’re excited. You announced a new product, and can’t wait to see your fans enthusiastic reaction. You kick back in your chair, relax and wait to see all the attention your post gets. But then, crickets...       Minutes turn to hours, and there’s not a single Like or share of your post. What happened? Why didn’t your fans...

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Ready to rebrand your business? Here’s how to start
Ready to rebrand your business? Here’s how to start

Sales are down. Your logo looks outdated. Competitors are stealing your market share...your brand seems out of touch. If any of these scenarios sound familiar, then perhaps it’s time to seriously consider a rebrand. But, there’s one problem—rebranding is scary.         The mere thought of rebranding sounds like a massive job. And one that’s...

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6 graphic design trends to watch out for in 2017
6 graphic design trends to watch out for in 2017

2016 is in the books. While bright colors, retro designs and minimalistic logos were popular this past year, you may be wondering what lies ahead for 2017? Well, we’re glad you asked... At Asia Media Studio, we follow the latest trends to provide our customers the best, most current designs possible. So without further ado, here’s our expert opinion on the design trends likely to make...

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Why you receive multiple files for your completed artwork
Why you receive multiple files for your completed artwork

Your logo, brochure or packaging is complete. It looks beautiful. You’re satisfied. Now that your order is delivered, you may be wondering, “What on earth are all these files I’ve received?” Yes, it’s true. Your final delivered artwork will come in many different file types. So it’s no wonder people get confused. The goal of this article is to help you make sense of it all....

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3 scenarios to use an infographic
3 scenarios to use an infographic

  You see them from time to time. A big colorful page on the web full of numbers, stats and data. Perhaps it showed up in your Facebook News Feed or on LinkedIn. Wherever it was, it caught your attention, and those of a couple other hundred—or thousands—of people. You wonder, how can you do the same? Well, infographics are becoming increasing popular for a...

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Your artwork is ready… Now, where do you print it?!
Your artwork is ready… Now, where do you print it?!

  Every company in one way or another makes use of marketing material to promote their business and approach both new and existing customers. That’s why so much time and effort is focused on designing the perfect logos, and creating interesting brochures, unique business cards, or captivating posters to capture customers’ attention. Your design options are quite obvious: either you...

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