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This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.

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Choosing the Best Image Option
Choosing the Best Image Option

Websites, social media, blogs…the incredible expansion in channels of communication has put greater pressure than ever on manufacturers and service providers to find ways of differentiating themselves from competition. And all these new media are highly visible and visual, demanding quality imagery to project a company’s products and services. Undoubtedly, professional photographic...

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How to create instant brand recognition
How to create instant brand recognition

What if your brand could be recognized instantly by thousands of people? What would that do for your business? How would it help it grow? Creating an instantly recognizable image for your company is a key tactic that can promote sales and growth. But how do you go about this? It all starts with determining your key visual.   What is a key visual? Imagine you’re driving down a city...

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4 Devastating consequences of a plagiarized logo
4 Devastating consequences of a plagiarized logo

When you order a logo, you assume it’s unique. Why wouldn’t you? You paid for it. It should be original. And besides, plagiarism is associated with writing, not logos, right? Well, unfortunately, that’s just wishful thinking. Logos are plagiarized every day.     While that news may come as a surprise, there’s actually a probable cause: the boom of freelance...

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Get noticed by customers with this affordable logo add-on
Get noticed by customers with this affordable logo add-on

Customers recognize logos.   When they think of your brand, it’s one of the first images that come to mind. So how can you make your logo even more memorable? You may not think it’s possible. There is, however, a new technique a growing number of businesses are using to help their logos stand out even more.   What is it? Logo animations. Here’s a look at what they...

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How perceived value applies to product packaging
How perceived value applies to product packaging

How to raise your margins by two to ten dollars Want to increase your margins? If you’re like most business owners, you’ll answer with an enthusiastic “yes!” Of course, your customers might not be as thrilled as you, which is likely why you haven’t done it. What would they think if you raised prices? You’re afraid it could drive them away to competitors. But fear not. There is a...

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Get more sales by defining your customer in this little-known way
Get more sales by defining your customer in this little-known way

    Get more sales by defining your customer in this little-known way Do you know your ideal customer? You’ve probably heard it’s important to have an idea, as the more you understand them, the more you can cater your messaging to their needs. And the more you speak to their needs, the better connection you make. Of course, connection is extremely important. When your...

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How to engage social media followers
How to engage social media followers

Your Facebook post just went live. You’re excited. You announced a new product, and can’t wait to see your fans enthusiastic reaction. You kick back in your chair, relax and wait to see all the attention your post gets. But then, crickets...       Minutes turn to hours, and there’s not a single Like or share of your post. What happened? Why didn’t your fans...

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Ready to rebrand your business? Here’s how to start
Ready to rebrand your business? Here’s how to start

Sales are down. Your logo looks outdated. Competitors are stealing your market share...your brand seems out of touch. If any of these scenarios sound familiar, then perhaps it’s time to seriously consider a rebrand. But, there’s one problem—rebranding is scary.         The mere thought of rebranding sounds like a massive job. And one that’s...

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6 graphic design trends to watch out for in 2017
6 graphic design trends to watch out for in 2017

2016 is in the books. While bright colors, retro designs and minimalistic logos were popular this past year, you may be wondering what lies ahead for 2017? Well, we’re glad you asked... At Asia Media Studio, we follow the latest trends to provide our customers the best, most current designs possible. So without further ado, here’s our expert opinion on the design trends likely to make...

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