Blog

This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.

Other articles

Why you receive multiple files for your completed artwork
Why you receive multiple files for your completed artwork

Your logo, brochure or packaging is complete. It looks beautiful. You’re satisfied. Now that your order is delivered, you may be wondering, “What on earth are all these files I’ve received?” Yes, it’s true. Your final delivered artwork will come in many different file types. So it’s no wonder people get confused. The goal of this article is to help you make sense of it all....

Read
3 scenarios to use an infographic
3 scenarios to use an infographic

  You see them from time to time. A big colorful page on the web full of numbers, stats and data. Perhaps it showed up in your Facebook News Feed or on LinkedIn. Wherever it was, it caught your attention, and those of a couple other hundred—or thousands—of people. You wonder, how can you do the same? Well, infographics are becoming increasing popular for a...

Read
Your artwork is ready… Now, where do you print it?!
Your artwork is ready… Now, where do you print it?!

  Every company in one way or another makes use of marketing material to promote their business and approach both new and existing customers. That’s why so much time and effort is focused on designing the perfect logos, and creating interesting brochures, unique business cards, or captivating posters to capture customers’ attention. Your design options are quite obvious: either you...

Read
How AMS manages your data: a behind-the-scenes look
How AMS manages your data: a behind-the-scenes look

Remember floppy disks? What about jaz disks or zip drives? These now outdated technology probably seem like a distant memory. Though, in reality, it wasn’t all that long ago...   I remember when Asia Media first opened its doors, we used to store copies of all our clients’ projects on CDs and DVDs. I remember when external hard drives were the size of a toaster, and only...

Read
What does your stationery say about your business?
What does your stationery say about your business?

Appearances count in the business world. As much as our parents’ have told us not to, we can’t help but judge a book by its cover. It’s human nature. Naturally, if a potential business partner walks into your office wearing a suit, you’re probably more likely to do business with him than if he wore shorts and a t-shirt.     The same mentality applies when a...

Read
How we helped grow this business to 3 locations
How we helped grow this business to 3 locations

From Bill Gates to Richard Branson, every multimillion-dollar business owner has relied on experts to grow their organization. Yes, you can grow your business alone. But it will take more time, cause more stress, and exponentially increase the rate of failure. In fact, even Asia Media relies on experts. Our business would not be possible without our team of designers, writers, marketing...

Read
How a brochure can leave a lasting impression
How a brochure can leave a lasting impression

“The brochure is dead.” Sound like a familiar phrase? People like to tout this expression like it’s going out of style. But the real question is, is it true? While brochures are not as popular today as they were 10-20 years ago, they are nevertheless still effective. In fact, they may even be more effective today for this very reason. If you produce a marketing tool that less people create,...

Read
How to sell your business via email signature
How to sell your business via email signature

How to sell your business via email signature Does your email signature leave a lasting impression? It should. The email signature presents an opportunity for you to start a conversation with potential customers and establish your credibility. But how can you accomplish this? Believe it or not, there is a right and wrong way to design an email signature. To get it right, you first need to...

Read
Offset vs. Digital Print
Offset vs. Digital Print

What’s better: offset or digital printing? It’s finally happened. You have a large amount of marketing materials you need to print, and you’re faced with a question. Should you use digital printing? Or go with offset? Business owners have pondered this question for decades. And there is no black and white answer. YOUR answer, however, will all depend on your specific circumstances....

Read
TOP