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This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.

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How to create a rockstar blog
How to create a rockstar blog

From your local mom and pop shop to major corporations such as Disney and Coke, it seems like everyone has a blog these days. But many business owners are still skeptical about blogging. Can it really attract new visitors to your website? Will it really help grow your business? Is a blog really worth your time and expense? These are all legitimate questions, especially when you take into account...

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How to impress your clients this holiday season
How to impress your clients this holiday season

  Everyone likes to feel special. If a new acquaintance remembers your name, wishes you a happy birthday or congratulates you on a public accomplishment, it can make even the grumpiest person crack a smile—washing a wave of warmth and good feelings over you. Your clients are no different. And that’s why this holiday season, it’s important to remember them.   Yes,...

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Ad vs. brochure design. What’s the difference?
Ad vs. brochure design. What’s the difference?

Purpose. Every marketing material you create has one. Yes, the overarching purpose of all marketing materials is to promote your business, but the means by which this is done varies. For example, a website gives prospects a quick sample of your business while teasing the customer to get in touch to learn more. A newsletter often provides free advice and exclusive deals on products or services. So...

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How to Build the Foundation of a Brand Your Customers Will Love
How to Build the Foundation of a Brand Your Customers Will Love

For centuries, a brand was used to distinguish where a product came from, or who it belonged to. In the early days, cattle ranchers used this method to indicate which livestock belonged to them. And as decades passed, businesses started to use this same method to distinguish their own products from others. For example, Coca Cola needed to show that their caramel colored, sugary beverage was...

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How Fonts Influence Customer Opinion
How Fonts Influence Customer Opinion

  How fonts influence customer opinion When many business owners attempt to persuade prospective customers, they use images. Obviously, images have a tremendous ability to move people to action. Images can make us laugh, cry and feel inspired. But images are not the only design element that incites action. In fact, there’s something much less obvious that’s often overlooked. What...

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Why Knowing The Difference Between Brand And Logo Is Crucial For Your Business
Why Knowing The Difference Between Brand And Logo Is Crucial For Your Business

For the average person, the difference between brand and logo can be perplexing. You may even think they’re the same thing. Regardless, it doesn’t really matter if you understand the difference, right? Well, not exactly. Logo and brand are actually two distinct aspects of your business. And if you mistake your logo for your brand, your growth could become stagnant. Or even worse, your...

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Why use a jpeg, gif, or other file type?
Why use a jpeg, gif, or other file type?

When it comes to images, there are well over a dozen different file types to choose from. And for business owners who aren’t graphic design experts, knowing when to use a gif, psd or other file type can be downright confusing. But the real question is, why should you choose one file type over another? Does it really matter if you use a jpeg instead of a psd file on your website? The answer is...

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What is WordPress? An Easy-To-Understand Explanation Of This, And Other Website Jargon
What is WordPress? An Easy-To-Understand Explanation Of This, And Other Website Jargon

WordPress. You’ve heard of it. You know it has something to do with websites, but what exactly is it? And how can it benefit your business? WordPress is a CMS, which stands for a content management system. That means WordPress is essentially the system or platform where you, or someone you hire, will build your website. It’s the place where you can easily create pages and other content, and...

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Want Product Packaging That Sells? Ask These 4 Questions
Want Product Packaging That Sells? Ask These 4 Questions

The average person knows what he or she likes. When you’re looking for a new product, you almost instinctively find the one you want, pick that item off the shelf and make the purchase. But how much does your product choice have to do with shelf placement and packaging design? Much more than the average consumer thinks. Shelf placement is vitally important for sales. And there are a...

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