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This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.

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3 Copywriting Secrets That Sell
3 Copywriting Secrets That Sell

Strong copywriting can make your business a lot of money. It can sell your products and services, and demonstrate why you’re a better option than your competitors. If you’re a business owner, you may find it easy to write about your business. But how can you do so in a way that convinces customers to buy? Copywriting techniques that convert   Focus on the USP - this acronym...

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Why Your Next Food Shoot Needs A Stylist
Why Your Next Food Shoot Needs A Stylist

Are you ready for your close-up? While you may typically hear these words at a photoshoot involving models, it’s less likely when food is the main subject. This is just one of many differences between a photoshoot that focuses on models or food. Though, when you think about it, why wouldn’t food have a stylist? In almost any photoshoot involving people, makeup and shooting at the correct...

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Is It Time To Update Your Website? These 5 Signs Will Tell You
Is It Time To Update Your Website? These 5 Signs Will Tell You

People judge a book by its cover. And so too, do people judge a business by their website. When a website isn’t up-to-date, there are some clear signs that will let you know. But how do you know what there are? Let’s take a closer look. 5 signs it’s time to update your website Content overload - with our ever shrinking attention spans, less and less people are willing or even capable of...

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Why Every Designer Should Love The New Instagram Logo
Why Every Designer Should Love The New Instagram Logo

Change is difficult for most of us. We all like routine and familiarity to some extent, so when something disrupts the status quo, it can create shockwaves. Back in May that’s exactly what Instagram did. They reinvented their logo, and the internet went bananas. “Failure”, “boring”, “unmemorable”, “travesty” These are just a few words Instagram users across the globe...

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How Asia Media changes the world through visuals, and you can too
How Asia Media changes the world through visuals, and you can too

  Your business. You want it to be something special. Something that stands out. Distinct visuals that showcase your brand can do that. They can help build awareness of your business and get people talking about it, or even sharing it on social media. Over the past few months, we at Asia Media embarked on a campaign of our own to build awareness - but it wasn’t for our brand. Instead,...

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Riding The Social Media Trend
Riding The Social Media Trend

  By the end of 2015, 56% of the total Thai population held an active account with one or more social network, with Facebook the most popular at 32%. Two-thirds of users are, not surprisingly, in the prime 18-35 year age segment. This usage is significantly higher than the global average and demonstrates the important role that Social Media marketing and networking can play in promoting...

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Tagging Your Brand
Tagging Your Brand

  The tagline exists as a one-line statement, a short brand promise to build interest and understanding - simple in character, yet powerful in delivery. It should aim to capture the essence of the mission statement and the brand’s promise and, by linking the line to the logo and through consistent exposure, it will become synonymous with the brand, ultimately enhancing its corporate...

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RamaYana Waterpark
RamaYana Waterpark

  Thailand’s biggest and best waterpark has just opened in the hills above Pattaya and is already exceeding its wildest expectations, with visitors flocking to the site. Ramayana sits on the site of a long-forgotten ancient city next to the beautiful Silver Lake in a stunning natural tropical environment. It offers a vast array of water rides - some unique to Thailand - as well as many...

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Shelf Success
Shelf Success

Creating a packaging design for consumer goods is one of the more challenging problems facing the graphic designer. The typical retail shelf is a mass of messages bombarding the prospective customer, confusing and bewildering. At the same time, the pack, on shelf, is the last message that the consumer receives, the last chance to communicate brand values and encourage purchase. If the pack fails...

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