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Blog

This is our outlet for sharing knowledge, news, insights and opinions on just about every topic in the world of branding, print design, digital and more. Updated regularly, so feel free to drop by when you’ve a spare moment.

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Shelf Success
Shelf Success

Creating a packaging design for consumer goods is one of the more challenging problems facing the graphic designer. The typical retail shelf is a mass of messages bombarding the prospective customer, confusing and bewildering. At the same time, the pack, on shelf, is the last message that the consumer receives, the last chance to communicate brand values and encourage purchase. If the pack fails...

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Building your Brand
Building your Brand

Building a strong brand is vital to long term success, equally important for a small business as for a large corporation. It provides the means of defining the business both internally and externally, and will develop recognition, trust and loyalty over time. A successful brand guideline builds both a functional connection - product attributes, performance, meeting expectations - and an emotional...

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Building your Website – Help Us Help You
Building your Website – Help Us Help You

  Commissioning a new website is a bit like buying a new car. Once the contract’s signed, you want it now! Unfortunately, of all graphic design items, website design & development require the most time and effort - at Asia Media Studio we offer a 4-6 week timeframe, depending on the complexity and size of your site. There are, however, a number of ways you can help us meet agreed...

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Printed Brochures… We Still Believe!
Printed Brochures… We Still Believe!

In this age of computers, tablets and smartphones, the humble printed brochure has become a bit “passé”, with, seemingly, an uncertain future. And without doubt the digital alternative offers a number of advantages - speedy and cost-efficient distribution, tightly targeted, no print costs, high quality visuals etc. However, at AMS we don’t share this view; in our opinion, the printed...

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Successful E-Newsletters
Successful E-Newsletters

As part of the digital marketing mix, emailing and newsletters remain an important communications tool, despite the rising popularity of social media. They offer a tightly targeted opportunity, particularly to the over 30’s, and are a relatively inexpensive medium that, properly constructed, can inform, stimulate and attract attention to your message. Although a common communications method,...

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Creativity through Process
Creativity through Process

At Asia Media Studio we deliver outstanding creative solutions that we believe are second to none in the business. More importantly though, we create designs that are right for the brand, enhancing its presence, building its future. And the key to delivering this is research… We know that your story is different and unique, and so our first step in building our knowledge base is...

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Debunking the SEO Myth
Debunking the SEO Myth

Search Engine Optimization (SEO) has, for many, acquired a fascinating mystique; we all want it, we’re just not sure how to get there. And, of course, we can’t all be number one! Some agencies will speak of a need to invest in an on-going campaign of advertising and buying “links” to achieve those elusive top rankings on Google and the like. At AMS, though, we believe that SEO can be...

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Color Choice in Logo Design
Color Choice in Logo Design

When you see your new logo design, you may initially concentrate on the name font, or, perhaps, the stylish emblem that accompanies it. What you may not at first consider is the selection of the colors; yet they are incredibly influential in determining the appeal of the overall design. Color is one of the first things that the brain “sees” and it communicates important information,...

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Time for a Change?
Time for a Change?

It seems there is never a right time to change an item of value. Your car is starting to incur significant repair, servicing and running costs; the computer sat on your desk is slowing down and lacks a lot of the modern “tech specs”. A decision needs to be made… The same can be said of your company website. The website is probably your most visual presence, the means by which potential...

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