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BRAND NAMING

Enable your brand to stand out.

Undeniably one of the hardest things to get right is finding the appropriate name for your brand. Some might say it is as difficult as naming a child, it deserves a title that will set it apart from the rest and that fits the core values and objectives of the business.

Let’s create magic, mystery and intrigue.

Company names carry a lot of weight. Picking the wrong one can send misleading messages or incite negative emotions in your target audience which would steer them away from your business. The right title can increase your chances of reaching and retaining new customers. It is the first step in grasping people’s attention so we’ve built a process that will help you create an attention-grabbing name, one that people will remember and rely on.

Be memorable

Pave your way to success

Whether you are naming or renaming your brand, you can trust our skilled team of branding consultants to work with you on assessing your competitors and their brand names, your brand’s practical and emotional requirements, and look for industry trends to come up with names that will spark interest and adoration in your target audience. We make sure nothing slips through the cracks, from efficient name generation to legal searches, trademarking, name registration, URL, cultural screening and stakeholder mapping, we take care of all the details so you end up with a name that will enable your brand to stand out from the competition.
Unique, effective
and captivating.
We make sure nothing slips through the cracks, from efficient name generation to legal searches, trademarking, name registration, URL, cultural screening and stakeholder mapping, we take care of all the details so you end up with a name that will enable your brand to stand out from the competition.

Brand naming is a very creative process, although we do try to follow a few sensible guidelines

– Avoid hard-to-spell names
– Don’t pick a name that could be limiting as your business grows.
– Conduct a thorough Internet search.
– Make sure we can obtain the .com domain name.
– Use a name that conveys some meaning.
– Conduct a trademark search to avoid potential legal problems down the line
– Assess if the name is catchy and is easily remembered

We go through a three stage process. Firstly an internal brainstorm involving people from all areas of the business, which can generate literally hundreds of “names”. Secondly, we will work through these names, eliminating those that are used by other companies, are not appropriate for the market, can’t be protected etc. Finally, we will come up with a short list of 10-15 names that we like and will present to the client. This process takes around 2 weeks.

If you aren’t happy with the selection the agency has come up with, we will, of course, continue the process until the right name is found. We like to think, though, that our experience and process works and in practice, more often that not, it does!

One of our internal processes is to carry out a search for any names we like to ensure we are not likely to infringe other names. The degree to which you can protect your chosen name will depend upon the level of “inventiveness” a descriptive name will be harder to trademark than an invented name.

Your name is the start point for your complete branding and marketing effort, which will almost certainly include a website. Therefore, at the short list presentation stage, every suggested name will include with it a proposed, obtainable, domain name.

We require 50% of the fee once you have appointed us. Once this has been paid, we will start work immediately.

It certainly can be, and if you are overseas or some distance from Bangkok, almost certainly will be. However our agency consultants will be happy to visit your offices, or you are welcome to visit us at our brand new office location just minutes from the Asok BTS and Sukhumvit MRT stations in central Bangkok.

If you are ready to create exceptional online and offline experiences for your audience.