– A hard copy is something tangible, and through its design and format can get across the brand’s personality. Holding it, turning pages, feeling the quality of the paper, all create a bond between the brand and the reader that is impossible to replicate on-line.
– A printed item will linger, perhaps sat on the desk of the receiver, an ongoing reminder.
– Greater professionalism can be demonstrated at exhibitions and shows when brochures are part of the presentation armory, and, if seen to be a well designed, high quality item, they are often taken away and studied more thoughtfully at a later, more leisurely time.
As designers of both printed and on-line material, we see the benefits of both, and believe the most effective strategy is to create both versions to maximize the promotional opportunity.
One issue that does get raised again and again though, as alluded to in the opening paragraph, is that of cost. And we know, at first hand, the expense associated with producing a physical brochure – even if, here in Bangkok, Thailand, it is significantly less than in more developed counties. A small print run, in particular, may seem to make the prospect uneconomic.