Design and Marketing Teamwork

  It often seems that marketers and designers are not on the same page, with neither understanding or appreciating the other’s perspective. The reality is, though, both share a lot in common; a successful marketing person needs to adopt a creative mindset to develop new ideas and concepts, whilst a designer who lacks an appreciation of the role marketing plays…

How to Build the Foundation of a Brand Your Customers Will Love

For centuries, a brand was used to distinguish where a product came from, or who it belonged to. In the early days, cattle ranchers used this method to indicate which livestock belonged to them. And as decades passed, businesses started to use this same method to distinguish their own products from others. For example, Coca Cola needed to show that…

How Fonts Influence Customer Opinion

  How fonts influence customer opinion When many business owners attempt to persuade prospective customers, they use images. Obviously, images have a tremendous ability to move people to action. Images can make us laugh, cry and feel inspired. But images are not the only design element that incites action. In fact, there’s something much less obvious that’s often overlooked. What…

Why Knowing The Difference Between Brand And Logo Is Crucial For Your Business

For the average person, the difference between brand and logo can be perplexing. You may even think they’re the same thing. Regardless, it doesn’t really matter if you understand the difference, right? Well, not exactly. Logo and brand are actually two distinct aspects of your business. And if you mistake your logo for your brand, your growth could become stagnant….

What is WordPress? An Easy-To-Understand Explanation Of This, And Other Website Jargon

WordPress. You’ve heard of it. You know it has something to do with websites, but what exactly is it? And how can it benefit your business? WordPress is a CMS, which stands for a content management system. That means WordPress is essentially the system or platform where you, or someone you hire, will build your website. It’s the place where…

Want Product Packaging That Sells? Ask These 4 Questions

The average person knows what he or she likes. When you’re looking for a new product, you almost instinctively find the one you want, pick that item off the shelf and make the purchase. But how much does your product choice have to do with shelf placement and packaging design? Much more than the average consumer thinks. Shelf placement is…

3 Copywriting Secrets That Sell

Strong copywriting can make your business a lot of money. It can sell your products and services, and demonstrate why you’re a better option than your competitors. If you’re a business owner, you may find it easy to write about your business. But how can you do so in a way that convinces customers to buy? Copywriting techniques that convert…

Why Every Designer Should Love The New Instagram Logo

Change is difficult for most of us. We all like routine and familiarity to some extent, so when something disrupts the status quo, it can create shockwaves. Back in May that’s exactly what Instagram did. They reinvented their logo, and the internet went bananas. “Failure”, “boring”, “unmemorable”, “travesty” These are just a few words Instagram users across the globe used…

Are You Protected? – Part 2

We previously blogged about the benefits of seeking legal advice to protect the name and logo of your products or services, to ensure your investment both in design and promotion is not undermined through competitive actions. In particular, a lawyer will be able to advise on the type of protection best suited to the needs of each individual case, as…

Managing The AMS Business

As Asia Media Studio has grown, and as individual projects become more complex, we have recognized the need to put in place a management structure to ensure each and every project is handled efficiently, on-time and within budget. Once the details of a new project has been agreed between our Business Development Manager and the client – to include, objectives,…