How a brochure can leave a lasting impression

“The brochure is dead.” Sound like a familiar phrase? People like to tout this expression like it’s going out of style. But the real question is, is it true? While brochures are not as popular today as they were 10-20 years ago, they are nevertheless still effective. In fact, they may even be more effective today for this very reason….

Offset vs. Digital Print

What’s better: offset or digital printing? It’s finally happened. You have a large amount of marketing materials you need to print, and you’re faced with a question. Should you use digital printing? Or go with offset? Business owners have pondered this question for decades. And there is no black and white answer. YOUR answer, however, will all depend on your…

Ad vs. brochure design. What’s the difference?

Purpose. Every marketing material you create has one. Yes, the overarching purpose of all marketing materials is to promote your business, but the means by which this is done varies. For example, a website gives prospects a quick sample of your business while teasing the customer to get in touch to learn more. A newsletter often provides free advice and…

3 Copywriting Secrets That Sell

Strong copywriting can make your business a lot of money. It can sell your products and services, and demonstrate why you’re a better option than your competitors. If you’re a business owner, you may find it easy to write about your business. But how can you do so in a way that convinces customers to buy? Copywriting techniques that convert…

Printed Brochures… We Still Believe!

In this age of computers, tablets and smartphones, the humble printed brochure has become a bit “passé”, with, seemingly, an uncertain future. And without doubt the digital alternative offers a number of advantages – speedy and cost-efficient distribution, tightly targeted, no print costs, high quality visuals etc. However, at AMS we don’t share this view; in our opinion, the printed…

Two Steps Forward…

  Minor International is one of the largest hospitality and leisure operations in the Middle East, Asia and the Pacific Rim, with over 80 hotels and resorts and 200 retail outlets. It controls franchised operations for many famous brands including Marriott, Four Seasons, Anantara, Swenson’s, The Pizza Company and Sizzler. In every one of its 10,000 hotel rooms a copy…

Customized Packaging and Brochure Design

  Originally an Australian organization, Custom Private Label Groceries now owns a thriving food development and manufacturing operation in Thailand. It produces an extensive range of Sauces, Marinades, Ready Meals, Pasta Sauces, Pastes and Soups that it markets under an in-house generic brand but also offers R&D services and manufacturing facilities for own label production. The diversity and availability of…

The Silver Age: Logo and Catalogue Evolution

  Although based in Bangkok, Asia Media Studio is earning an excellent reputation outside Thailand and has a growing portfolio of international clients; one such is Silver by Mail. This U.K. Company successfully markets an extensive range of silver jewelry direct to the consumer through its website and a seasonal catalogue. We were asked by Silver by Mail to update…

RinB folder design | Boxing clever

  A totally new dining experience is about to arrive in Bangkok. French entrepreneur Thierry Bazin has created his “Restaurant in Box” concept that takes the traditional French éclair as the base constituent of its menu, and offers a range of balanced and varied snacks (“in a box”) in smart modern surroundings. AMS was asked to design a sales aid…

Branding, print design, web design | Pickaboo

  Meet Pickaboo, the new and exciting on-line concept that brings imaginative, innovative gifts and rewards for everyone. Pickaboo offers exhilarating activities that are ideal for birthdays, anniversaries, business incentives or just a treat for you. “Cool” activities such as Kiteboarding and Wakeboarding, “Calm” treats including spas and massage and “Cult” visits to capture the atmosphere of Thailand’s great heritage…