How to create instant brand recognition

What if your brand could be recognized instantly by thousands of people? What would that do for your business? How would it help it grow? Creating an instantly recognizable image for your company is a key tactic that can promote sales and growth. But how do you go about this? It all starts with determining your key visual.   What…

How Fonts Influence Customer Opinion

  How fonts influence customer opinion When many business owners attempt to persuade prospective customers, they use images. Obviously, images have a tremendous ability to move people to action. Images can make us laugh, cry and feel inspired. But images are not the only design element that incites action. In fact, there’s something much less obvious that’s often overlooked. What…

Why Knowing The Difference Between Brand And Logo Is Crucial For Your Business

For the average person, the difference between brand and logo can be perplexing. You may even think they’re the same thing. Regardless, it doesn’t really matter if you understand the difference, right? Well, not exactly. Logo and brand are actually two distinct aspects of your business. And if you mistake your logo for your brand, your growth could become stagnant….

Why Every Designer Should Love The New Instagram Logo

Change is difficult for most of us. We all like routine and familiarity to some extent, so when something disrupts the status quo, it can create shockwaves. Back in May that’s exactly what Instagram did. They reinvented their logo, and the internet went bananas. “Failure”, “boring”, “unmemorable”, “travesty” These are just a few words Instagram users across the globe used…

Building your Brand

Building a strong brand is vital to long term success, equally important for a small business as for a large corporation. It provides the means of defining the business both internally and externally, and will develop recognition, trust and loyalty over time. A successful brand guideline builds both a functional connection – product attributes, performance, meeting expectations – and an…

Color Choice in Logo Design

When you see your new logo design, you may initially concentrate on the name font, or, perhaps, the stylish emblem that accompanies it. What you may not at first consider is the selection of the colors; yet they are incredibly influential in determining the appeal of the overall design. Color is one of the first things that the brain “sees”…

Logo Styles to Suit

  “Your logo should be appropriate to your business; original; memorable; ideally uncomplicated in its form. Over time it gains meaning and power, it will become the means by which people recognize you and will help differentiate you from your competitors, in the way that you want.” That, in our view, makes it pretty important to your business and its…

A Logo in Progress

  Australian-owned and part of a Hong Kong-based group of companies, Barbarian Oil  is a new player in the diesel refinement market. Asked to create a new logo design for the brand, Asia Media is particularly proud of the outcome – an outcome that, for us, began with a blank piece of paper… …or, rather, it starts earlier than that,…

Unforgettable Pictures…Memorable Design

  French born, of Korean heritage, Lee Chul Mine is a renowned wedding photographer who operates across the globe. His work is truly international, and recent assignments have taken him to Paris, Toulouse, Bangkok and Seoul. His main influences are American photojournalism though he maintains what he proudly calls his “French touch”. Lee’s work is greatly admired by his contemporaries,…

Two Steps Forward…

  Minor International is one of the largest hospitality and leisure operations in the Middle East, Asia and the Pacific Rim, with over 80 hotels and resorts and 200 retail outlets. It controls franchised operations for many famous brands including Marriott, Four Seasons, Anantara, Swenson’s, The Pizza Company and Sizzler. In every one of its 10,000 hotel rooms a copy…