2018 and Beyond…

Another year draws to an end, a year the has been both very enjoyable and highly successful for AMS, and our thoughts are now turning to how we can make a difference in 2018. Here are some of our ideas on future graphic design trends, Responsiveness “Mobile” has been the trend for several years, with the consequential, and seemingly unending,…

How to create instant brand recognition

What if your brand could be recognized instantly by thousands of people? What would that do for your business? How would it help it grow? Creating an instantly recognizable image for your company is a key tactic that can promote sales and growth. But how do you go about this? It all starts with determining your key visual.   What…

Building your Brand

Building a strong brand is vital to long term success, equally important for a small business as for a large corporation. It provides the means of defining the business both internally and externally, and will develop recognition, trust and loyalty over time. A successful brand guideline builds both a functional connection – product attributes, performance, meeting expectations – and an…

Two Languages, One Message

  Logo design is a complex, detailed process – understanding the client’s market, the competition and industry constraints, selecting colors, developing unique fonts are all factors that are part of creating a memorable, relevant, timeless icon. In Thailand (and other countries that use different scripts for their language), there is the added complexity of developing logo fonts that work equally…

A Logo in Progress

  Australian-owned and part of a Hong Kong-based group of companies, Barbarian Oil  is a new player in the diesel refinement market. Asked to create a new logo design for the brand, Asia Media is particularly proud of the outcome – an outcome that, for us, began with a blank piece of paper… …or, rather, it starts earlier than that,…

The Silver Age: Logo and Catalogue Evolution

  Although based in Bangkok, Asia Media Studio is earning an excellent reputation outside Thailand and has a growing portfolio of international clients; one such is Silver by Mail. This U.K. Company successfully markets an extensive range of silver jewelry direct to the consumer through its website and a seasonal catalogue. We were asked by Silver by Mail to update…

Visual Identity and design of marketing items | Food by Phone

  14 years ago Food by Phone opened its doors, the first meal delivery company in Bangkok. Its premise is simple – customers order, by phone, their favorite dishes from their favorite restaurants, to be delivered to offices or to their home within an hour; the delivery times are achieved by the use of a fleet of motorcycle delivery personnel….

Logo design & evolution with AMS

  The logo represents the key symbol of a brand or company – it is the image that embodies the organization. It must be easily identifiable and distinctive (particularly from its competition), and it should inspire trust, admiration, loyalty and implied superiority. Whilst it does not play a direct role in the selling process, it acts – as the great…

Thai Gas – Logo design

  The owners of Thai Gas have a vision: to provide easy convenient access to Liquid Petroleum Gas (LPG) for vehicles across the length and breadth of the Kingdom of Thailand. Over the next few years Thai Gas plan to open LPG service stations in every major town and city in the country. These will all follow a standard, welcoming,…