Precision in Dielines

In the design of packaging, one aspect that is rarely discussed, but is nonetheless critical to the final outcome, is the dieline configuration. The dieline is the template for a pack (and, also, envelopes and folders), a flattened outline of the cutlines, folds, locks, glueing points, opening and closing features and so on. This template needs to be perfect, with…

Want Product Packaging That Sells? Ask These 4 Questions

The average person knows what he or she likes. When you’re looking for a new product, you almost instinctively find the one you want, pick that item off the shelf and make the purchase. But how much does your product choice have to do with shelf placement and packaging design? Much more than the average consumer thinks. Shelf placement is…

Shelf Success

Creating a packaging design for consumer goods is one of the more challenging problems facing the graphic designer. The typical retail shelf is a mass of messages bombarding the prospective customer, confusing and bewildering. At the same time, the pack, on shelf, is the last message that the consumer receives, the last chance to communicate brand values and encourage purchase….

Building Visual Impact

  The concept of merging photographic images together has been with us since the early days of the 20th Century. Now, in the 21st Century, we have computer software programs that seamlessly meld images together to create stunning results. The art and skills in creating photo-montages, though, should not be under-estimated. It is the designer, not the software, who develops…

East meets west in the cosmetics world

  Derma Scent is a dynamic Thai-based organization that produces and distributes innovative Skin Care Products. Until recently, its product range was aimed at professional users – principally spas and salons, and it has earned a burgeoning reputation for innovative skin care products that are designed to maximize therapeutic effects. The company is now planning to widen its customer base…

Customized Packaging and Brochure Design

  Originally an Australian organization, Custom Private Label Groceries now owns a thriving food development and manufacturing operation in Thailand. It produces an extensive range of Sauces, Marinades, Ready Meals, Pasta Sauces, Pastes and Soups that it markets under an in-house generic brand but also offers R&D services and manufacturing facilities for own label production. The diversity and availability of…

Balung – Organically Pure Herbal Drinks

  Nestled in the Borneo rainforest and benefiting from fertile volcanic soil, the Balung River plantation is home to a host of pure organic foods and beverages including the plant leaves from which this Malaysian company produces its range of herbal drinks – Lemongrass, Agarwood and Java. All are organically grown and offer a number of health benefits; as well,…

Revitalizing Energy Drinks | Fight life

  Developed in Switzerland using patented technology, Fight Life offers a range of high performance supplements aimed at providing a boost to training sessions and fitness workouts; four products are available in pocket-sized capsules, designed to support and enhance all aspects of physical and mental performance. Currently the products are available in the USA and Europe, positioned as specialist high…

Branding, print design, web design | Pickaboo

  Meet Pickaboo, the new and exciting on-line concept that brings imaginative, innovative gifts and rewards for everyone. Pickaboo offers exhilarating activities that are ideal for birthdays, anniversaries, business incentives or just a treat for you. “Cool” activities such as Kiteboarding and Wakeboarding, “Calm” treats including spas and massage and “Cult” visits to capture the atmosphere of Thailand’s great heritage…

Packaging design | Angry Birds

  The now famous Angry Birds, created and owned by Rovio (Finland), has become the biggest franchise operation in the world. JustDrinkit, the enterprising organization that has successfully negotiated the franchise for Angry Birds juices and soft drinks in Thailand, appointed AMS to create packaging designs for the new soft drinks range. The products will be launched in a number…