Colors
It has long been recognized that every color draws different emotions and responses that will influence our moods and attitudes. This chart, that we highlighted in a previous article, gives some insight into the emotional reactions to different colors…
COLOR EMOTIONS
RED Passion, Aggression, Love, Active
BLUE Comfort, Calm, Clarity, Trust
YELLOW Fresh, Joy, Alive, Energy
GREEN Peaceful, Calm, Relaxed, Hope
PURPLE Glamour, Romantic, Power
ORANGE Enthusiasm, Creative, Determined
BLACK Serious, Luxurious, Bold
PINK Love, Sweetness, Warmth, Nurtured
BROWN Reliability, Dependence, Support
So, on deciding a color mix, give some thought to the tone you want to establish for your brand.
