The benefit of social media and digital marketing is that they respond to a multitude of marketing problems, including launching or raising awareness for a product, driving sales or repositioning yourself for expansion, and many more. They are incredibly powerful social tools and if used correctly they can grow your business through the generation of new leads and customers.
Digital marketing is pretty much anything that’s online or web-based – web design and development, SEO, social media, e-newsletters and so on.
Traditional marketing is all offline marketing activities including print, direct mail, radio, TV, etc., whereas digital marketing offers a higher level of social engagement and interaction with the target audience, instantly connected through the various social media and digital marketing channels
Social media is one of the most cost-effective ways to connect internet users with your business, and our key recommendations are:
– Make sure you’re on Google and Facebook (as a bare minimum)
– Diversify your own social media accounts – Facebook, Twitter, LinkedIn, YouTube, Instagram…
– Avoid engaging in fake social news, both on social media and on your own website, and make sure you can always justify your claims
– Live broadcast a video is the perfect way to publicize a special event or promotion
– Time your social media postings to maximize audience reach
– Keep up with the times – social media is constantly trending, stay with it!
Because social media advertising allows you to target and retarget ideal consumers. Social media platforms have sophisticated targeting capabilities that help you reach your ideal buyers, which allows you to drive more relevant traffic to your site. Digital marketing through social media is one of the most versatile and cost-effective marketing strategies available to reach target audiences and boost sales.
Our digital marketing and social media specialists in Bangkok work with all the main sites including Facebook, Instagram, Pinterest, LinkedIn, and Twitter, as well as search engines like Google.
The best way to drive engagement is by delivering high-quality digital content to the right people at the right time. A creative and unique social media campaign is much more likely to encourage your followers to share it with their family members, friends or professional contacts, who will then share with their contacts…and so on!
Companies are increasingly using social media to connect with their customers, avert crises and build reputations; it allows for very tight digital targeting; it’s cost-effective and flexible.
Sounds perfect, yes? Well, it can be, but you need to bear in mind it’s also a great sounding board and it has become the world’s biggest complaint box. You need to be capable of closely monitoring and responding quickly to social media dialogue, or it can do you severe harm. Outsourcing this responsibility to a professional social media and digital marketing agency is something worthy of serious consideration.