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SEARCH ENGINE OPTIMISATION (SEO)

Bespoke and focused strategy to increase your ROI

In this hyper-competitive digital landscape we deal with, working to optimize your webpage is an essential tool that should not be neglected in trying to reach prospective clients. Focusing on ethical and strategic SEO solutions we help increase awareness, traffic, conversions and naturally your sales.

Results driven and tailor-made search engine optimisation services

Google is the epicentre of online information, mastering this search engine is critical
to your online business success. Thorough reviews of your site, namely its coding
and server configuration will ensure that search engines can read and interpret the
content that is available on there. We offer recommendations on a case-by-case
basis, defining exact areas that need attention depending on the issues identified.

Be visible.

Driving organic traffic and conversations

We study beyond your brand to make sure we are one step ahead at all times. Through in-depth research and rigorous analysis of the market, your competitors, and your audience, we can come up with the best possible course of action to face your unique business challenges and goals. We use this data to create objectives and to identify how we can monitor and measure the outcomes to keep being on top of our game in delivering the best solutions for your brand and business.
Closing the search gap
between you and your customers
We take a deep dive to uncover hidden areas of opportunity and to mold a strategy with clearly defined objectives into an action plan. The next step is to put this into motion to generate more leads and increase your conversions over time. After implementation we look back on what we did, so you can expect reports dedicated to determining if we were successful, see if we can improve on the strategy and identify other targets to take on, so you keep being assured that you will keep improving!

For any business that uses its website as a means of communication, Search Engine Optimization (SEO) is important because its aim is to improve online presence and traffic for a website. Essentially it is a set of rules for optimizing your website so that it can achieve higher rankings on Google and similar search engines. Over 65% of search engine users are most likely to visit the top 5 results, so in today’s highly competitive market place, a high ranking is critical for traffic. Also, users tend to trust search engines and having your site in the top positions increases trust for your business. Finally, SEO is also about good practices that improve the user experience and usability of a web site.

SEO is not a static process but rather a framework with rules and processes that, for simplicity, can be broken down into 3 main types:

Technical SEO: ensures that search engines can crawl and index your website without any issues.

On-site SEO: rules to apply on your website and its content to ensure it is search engine friendly.

Off-site SEO: ways to promote your website so that it can rank higher in search results.

We can help you with all aspects of SEO to ensure you maximize your rankings and ensure your website not only looks great, but delivers!

It certainly can! It helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions, especially if you use a variety of on-page SEO tactics, such as including keywords, that increase the opportunity to rank in search engines.

Creating content that focuses on a single specific word or a keyword phrase, will help you get found on search engines. It is, though, important

not to overdo it Google and the rest are very clever at working out when you’re overloading. Places to insert keywords that will help your ranking efforts include:

Page Title

Page Description

Body Content

Formatted Text (bullet points; bold text)

URL

Graphics

SEO is not an exact science and has continued to evolve over time, changing to reflect technical advancements and, it must be said, to protect the user. The two key changes we see over the next couple of years are:

– By 2020, mobile phones will become the predominant device, and mobile search inquiries are set to dominate. Not only, therefore, do you need to ensure that your website is designed for the small screen and is easily navigable, but reframing SEO keyword strategy and services to be compatible with mobile searches will benefit SEO.

– Technical SEO, that involves optimizing everything about your website that is not content, is becoming ever more important and we recommend you carry out an audit of your site to ensure it is technically optimized.

If you are ready to create exceptional online and offline experiences for your audience.