Effective social media and digital marketing that gets you results
The benefit of social media and digital marketing is that they respond to a multitude of business problems, including launching or raising awareness for a product, to driving sales or repositioning yourself for expansion, and many more. It is an incredibly powerful tool, if used correctly it can grow your business by generating ongoing leads and customers.
Build an engaged community
Digital marketing is pretty much anything that’s online or web – based – web design and development, SEO, Social media, e-newsletters and so on.
Traditional marketing is all offline marketing activities including print, direct mail, radio, TV, etc.
Digital marketing offers a higher level of engagement and interaction with the target audience, instantly connected through the various digital marketing channels
Social media is one of the most cost effective ways to connect internet users with your business, and our key recommendations are:
– Make sure you’re on Google and Facebook (as a bare minimum)
– Diversify your own social media accounts Facebook, Twitter, LinkedIn, YouTube, Instagram…
– Avoid engaging in fake news make sure you can always justify your claims
– Live broadcast a video the perfect way to publicize a special event or promotion
– Time your postings to maximize audience reach
– Keep up with the times social media is constantly trending, stay with it!
Because social media advertising allows you to target and retarget ideal consumers. Social media platforms have sophisticated targeting capabilities that help you reach your ideal buyers, which allows you to drive more relevant traffic to your site. Marketing through social media is one of the most versatile and cost effective strategies available to reach target audiences and boost sales.
Facebook, Instagram, Pinterest, LinkedIn, and Twitter.
The best way to drive engagement is by delivering high-quality content to the right people at the right time. A creative and unique campaign is much more likely to encourage your followers to share it with their family members, friends or professional contacts, who will then share with their contacts…and so on!
Companies are increasingly using social media to connect with their customers, avert crises and build reputations; it allows for very tight targeting; it’s cost effective and flexible.
Sounds perfect, yes? Well, it can be, but you need to bear in mind it’s also a great sounding board and it has become the world’s biggest complaint box. You need to be capable of closely monitoring and responding quickly to social media dialogue, or it can do you severe harm. Outsourcing this responsibility to a professional agency is something worthy of serious consideration.
If you are ready to create exceptional online and offline experiences for your audience.