How we helped O2 Fitness grow
O2 Fitness is a chain of fitness centers in Bangkok that offers customers a fun, comfortable environment to exercise in. Asia Media has partnered with them since the launch of O2 Fitness at All Seasons Place on Ploenchit Road. How did we help them grow? It all comes down to branding.
From stationery to brand guidelines, website, signage and more, Asia Media Studio designed nearly every aspect of the O2 Fitness brand. By solely partnering with us, we ensured O2 Fitness’s message was consistent across all marketing materials. This consistency has helped them project the welcoming image they’re known for—building trust, loyalty and a thriving business along the way.
To go along with the branding and marketing materials we designed, AMS also provided location support. This means we played a key role in designing the interior of the O2 Fitness facilities. We created signs, posters and even an inspiration board-all of which can be found inside their gyms.
Why is location support important? Well, because it’s actually a part of branding. If a company wants to create a consistent brand, it’s important the organization projects the same image and feel both in and outside their retail space, gym or other location customers frequent.
Marketing and sales
The next step of brand building is sales, and AMS played a direct role in the development of ads and sales material for O2 Fitness. We created banners for their website, flyers and a backdrop for use in their promotional events, and even the design and copy for a huge billboard of theirs —all of which helped spread the word about their business.