AMS has been involved in the project from its earliest inception and initially was responsible for the name creation and logo design. The name embodies the product’s high taste values as well as the unique product presentation. The logo design aims to impart the fun appeal of a product that can be enjoyed by all the family.
The packaging design presented fascinating challenges. The laminated foil used for the lid is an excellent material to work with and we have been able to achieve, through our in-house photographic facilities, outstanding fruit imagery and clear graphics. The paper wraps used on the container itself are also impactful, especially when viewed on a supermarket shelf, and despite the relatively limited print area available. For any food product, though, there is always a requirement for a significant amount of consumer information – nutritional values, ingredients listing, company address details, shelf life instructions and so forth – and this can often detract from the overall impact.
This is compounded by the need for all information to be presented in both English and Thai. However, close attention to detail allied with careful graphic design has ensured that all the information is available on the packaging without detracting from its strong visual impact. Full approval has now been received from the Food and Drug Administration in Thailand, a procedure that can be both time consuming and complicated, and we are now in the process of discussing material and printing options with suppliers in Thailand.