1. An Instant Draw
Your website needs to instantly communicate your offer – visitors need to be reassured they’re in the right place. A concise, stand-out headline that clearly communicates what you do is the starting point, together with a sub-heading that provides a compelling value proposition to persuade visitors to read on. Bullet points can also help get your message over.
2. A Call to Action
Seems obvious, but many websites lack a positive “Call Us Now” message, leaving interested site visitors unsure where to go next. A highly visible, appealing call to action will turn visitors into customers, quickly and effectively. Good calls to action should:
- Indicate a result (“Check our Prices”)
- Create a sense of urgency (“Buy Now”)
- Focus on the customer
- Be simple and direct
- Highlight the benefits of action
3. Company Introduction
A brief insight that gives visitors a feel for your company is the opportunity to impress and intrigue them, make them continue their voyage of discovery. It is an opportunity to set out your experience, values, methodology and results, to underpin your credibility.