commissioned Asia Media Studio, the exciting and creative graphic design agency based in downtown Bangkok, to upgrade the company’s logo. The brief was to develop a logo that reflected the strong “natural” positioning of the brand name but, at the same time, create a modern, quality image for the company.
Many organizations claim a “natural” positioning, few are able to justify it to the degree that Natural Living Concept cam. It was important that the AMS creative solution captured this unique and valued status, in a clean, simple and impactful manner. The final result is a single colored design with a fresh natural appearance. The logo design incorporates a stylized illustration symbolizing the luxurious benefits of the product range as well as reinforcing the environmentally friendly message of the organization.
A simple logo, such as this, may look easy to design, but as Creative Director, Laurent Couche points out, “the logo creation can look like it was a simple task, but it’s not! A logo takes thought and creativity, and many elements must combine to make it special”.