Business owners have pondered this question for decades. And there is no black and white answer. YOUR answer, however, will all depend on your specific circumstances. We’ll take a closer look at those in this article, but before we do, what the heck is the difference between these two printing types? Let’s take a look.
What is offset printing?
Offset is your grandparent’s printing technology. In fact, it’s older than that. As this technology has been around for over a century, you may say it belongs to your grandfather’s, grandfather’s era. For over a hundred years, offset printing has gave birth to millions of newspapers, brochures, advertisements and other printed materials. It prints by using plates, typically made of aluminum, which transfer an image onto a rubber sheet, which then rolls that image onto paper, plastic or another type of surface.
What is digital printing?
You’re likely far more familiar with digital printing. It’s the printing style of our current era. And if you own a printer, there’s a good chance this is the model in your home office. Digital printing uses toner or liquid ink to print.
Should I use offset or digital?
As mentioned earlier, the answer to whether you should use offset or digital depends on your specific situation. So let’s take a look at some common circumstances to help you determine which printing method to use.