Packaging design | Angry Birds
The now famous Angry Birds, created and owned by Rovio (Finland), has become the biggest franchise operation in the world. JustDrinkit, the enterprising organization that has successfully negotiated the franchise for Angry Birds juices and soft drinks in Thailand, appointed AMS to create packaging designs for the new soft drinks range.
The products will be launched in a number of different pack formats and in different materials – cans of two different sizes and tetra packs of two different shapes. The design project had to take account of these range variations but not lose sight of the need for consistency and for adherence to the terms of the franchise. An additional key requirement to meet the needs of the local Thai market was to create a Thai language font for the Angry Birds logo design which, of course, required Rovio’s approval.
Reflecting the Angry Birds persona, our designs make full use of vibrant colors which will ensure a strong on-shelf presence and offer easy flavor identification.
Throughout the project it was necessary to liaise, on an ongoing basis, with several organizations; Rovio, who must approve all aspects of any franchise design work; the FDA in Thailand for legal approval; and the JustDrinkit-appointed soft drink manufacturer to ensure that ingredients and nutritional information was correct.
JustDrinkit have been busily presenting this new range to the retail market, with enthusiastic early interest, and AMS have become involved in designing eye-catching point of sale material, again requiring detailed knowledge in the local language. In particular, we have produced a wide range of promotional material to support the launch of the Angry Birds drink in 7 Eleven.
We are also now working on a redesign for JustDrinkit’s website, which requires significant updating following its successful Angry Bird’s franchise agreement.
JustDrinkit are actively pursuing other franchising opportunities both with Angry Birds for other product areas and with other characterizations, and our continuing involvement in these projects demonstrates the company’s complete satisfaction with AMS’s graphic design role.