A group of hostels in the heart of buzzing destinations across south-east Asia, Lub d demanded a high performance website that matched the uniqueness of the brand’s young, fun, adventurous image. Involved in a pitch scenario we were delighted to come out winners.
More than 1 million guests
Different destinations across Asia
Beds in total
The early design stages involved huge input from our UX design team, as we set out a planning and research process to determine what users wanted to see and how we could go about ensuring we would create positive experiences for them. Our aim was to ensure site visitors felt comfortable with navigation and their interest held through the colorful, cheerful, bright look and feel. Atypically, the website was designed first for mobile, then adapted for desktop, due to the young target audience.