Thaifex Anuga

We were successful in pitching for the complete rebranding of the new partnership between Asia’s and Europe’s largest Food Trade Exhibitions.
Sector Food Exhibitions
YEAR 2019
DISCIPLINES Branding, Advertising, Video, Consulting, Brand Guidelines,

Icons in Action

The Thaifex-Anuga partnership has led to numerous changes in visual identity, and we were tasked with developing a new set of Brand Guidelines to highlight the new identity.


Following the recent merger between THAIFEX and Anuga, we contacted a number of different design agencies to pitch for our rebranding requirements. Asia Media presented a highly creative concept as well as demonstrating professionalism and a great “can do” attitude, and since winning the pitch they have produced extremely effective and timely work for us.

Pitichai Ratananaka

Senior of
Agricultural and Industrial Trade promotion - Ministry of Commerce, Thailand