Thaifex Anuga

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Sector Food Exhibitions

YEAR 2019

DISCIPLINES Branding, Advertising, Video, Consulting, Brand Guidelines,

Satisfying Two Masters

The challenge from Thaifex and Anuga was to turn “two power brands into one great experience” - a challenge we were delighted to rise to. The new logo design, which took elements of both company’s existing visual identity, went through a number of revisions until both parties were completely satisfied.

Icons in Action

The Thaifex-Anuga partnership has led to numerous changes in visual identity, and we were tasked with developing a new set of Brand Guidelines to highlight the new identity.

Testimonial

Following the recent merger between THAIFEX and Anuga, we contacted a number of different design agencies to pitch for our rebranding requirements. Asia Media presented a highly creative concept as well as demonstrating professionalism and a great “can do” attitude, and since winning the pitch they have produced extremely effective and timely work for us.

Pitichai Ratananaka

Senior of
Agricultural and Industrial Trade promotion - Ministry of Commerce, Thailand

Thaifex-Anuga in Motion

The client required a short, 3 minute video for inclusion on its website, explaining the rationale and benefits of the new partnership. We prepared the script and organized the production of a professional, impactful and informative presentation.

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Satisfying Two Masters

Icons in Action

Testimonial

Thaifex-Anuga in Motion

Niyama

Engie