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The Pizza Company

Sector: Restaurants
Pizza Company logo full white

Thailand’s biggest franchise restaurant's company asked AMS to assist with modernizing the brand image through packaging and brand guidelines.

576

Outlets worldwide

10

Countries

160

Million dollar turnover

DISCIPLINES
AMS Portfolio Icon Branding
Branding
AMS Portfolio Icon Brand Guidelines
Brand Guideline
AMS Portfolio Icon Packaging Design
Packaging Design
AMS Portfolio Icon Other
Other

Flavoured to Excite

Demands

Demands

The company’s outstanding growth has been based on strong branding and a highly successful franchising operation. For both to work, consistency is key, and we built a detailed 100+ pages brand Guideline that has been fully adopted across the organization’s business.

Detail is Key

Brand proposition and positioning; Logo size and specifications; fonts; colors; do’s and don’ts…the attention to detail practical Brand Guideline, also translated into multiple languages including Chinese and Arabic.

Testimonial

"Asia Media has demonstrated complete professionalism and meticulous attention to detail in the design of our complete brand guideline manual and new advertising material. We are delighted with the results and we would have no hesitation in recommending the agency."

Marketing Communication Manager
Minor Food Group

Bangkok Tea