One and Only
Viber’s policy is to appoint one design agency in every country in which it operates, and AMS was chosen as its Thailand representative. This is an association we are very proud of, and we have successfully adapted over 200 stickers specifically for the local market.
Attention to Detail
Sticker adaptation requires patient and meticulous attention to accuracy. Viber has developed stringent key messages and Brand Guidelines that must be strictly adhered to in the adaptation process.
A fun, and ultimately very successful, part of the program that we undertook was to adapt the main Viber characters for use in Thailand, encompassing events such as Songkran and Loi Kratong, as well as for the well known Thai features of “a trip to the beach” and “street food”.