Description: Angry Birds, has become the biggest franchise operation in the world. JustDrinkit, the company that negotiated the franchise for Angry Birds juices and soft drinks in Thailand, appointed AMS to create pack designs for the new range. The products will be launched in a number of different pack formats and materials – cans of two different sizes and tetra packs of two different shapes.
Our designs make full use of vibrant colors to ensure a strong on-shelf presence and to offer easy flavor identification. Additionally, we needed to create a Thai language font for the Angry Birds logo.
Throughout the project it was necessary to regularly liaise, with brand owner Rovio, who must approve all aspects of any franchise design work, and the FDA in Thailand for legal approval.