Asiatique

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Description: Thai company, Asiatique, produces a range of food products that embraces recipes from across Asia and required a new logo that communicated its pan-Asian product range. The logo we designed conveys a traditional Asian appearance, almost “home-made” in look with the unique rough edges and the symbol has been created from line drawings of a range of typically-Asian food ingredients. The client required a palette of colors to allow the logo to be used in a variety of settings and we believe the selected backgrounds deliver a powerful, authentic image.

 

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