Description:Fair dinkum fuels. This logo we created for the Australian company Barbarian Oil uses capital letters and a bold format to reveal the company’s trustworthiness. To build on this trust, we used the colors red and black for the typeface, which also give the logo a distinctive appearance.
You’ll also notice we incorporated an oil droplet within the letter “O” and use a highly stylized flame as the symbol of their brand. These design choices reflect the nature of the industry Barbarian Oil serves. To ensure their brand is consistent across all marketing materials, we also designed their stationery and website.