Bully

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Description: Bully’s Pub in downtown Bangkok was established in 2004 and has built itself a great reputation for serving an extensive range of good value American food and an international choice of classic beers.

Whilst the bar is traditional in style, it attracts a young, modern audience and to reflect this, the owners briefed AMS to redesign its logo. We retained the bull emblem but gave it a much more “American” look and created a strong, masculine, impactful font for the name, using bold primary colors. The new logo perfectly meets the company’s aspirations.

 

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