Dole apple slices

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Description: The Dole Food Company is the world’s largest and best known producer and marketer of high-quality fresh fruit and vegetables: it operates in over 90 countries across the globe. Its Philippine operation asked AMS to create a pack design for its Apple Slices for launch in Thailand.

The design we developed concentrated primarily on the fruit itself, using carefully designed photographic montages together with a see-through window that allows visual access to the contents themselves. Impactful background color and clear branding creates a memorable, instantly recognizable supermarket pack.

 

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