Description: A new company based in Thailand plan-ning to launch a range of edge-banding products to be marketed internationally, required a brand name and logo. Its prime requirement is to create a consumer fran-chise in what is currently a commodity market.
AMS believe, as does the client, that “Fi-nesse” is an aspirational quality name that will fully meet the company’s objec-tives. The classy logo incorporates a strong script in primary colors. The “Seam-less Solutions” tag line that we devel-oped, and the symbol fully capture the nature of the product range.