Firmins

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Description: A range of high quality French biscuits incorporating Asian flavors is produced by family business, Firmin’s. With the impending introduction of retail booths in prime malls in Bangkok to broaden the brand’s appeal, the company required an update to its logo. The new design strengthens the logo, with a classical, elegant font, and greater prominence to the company’s heritage (“Since 1899”). The symbol represents a likeness to the grandfather of the current owners, responsible for developing the biscuits’ recipes.

 

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