Description: “Footprints” is the quarterly magazine that is displayed in each of the 10,000 hotel rooms owned by Minor international, one of the largest hotel groups in the Middle East and Asia. The group felt that the magazine had become confused and inconsistent as a result of the diversity of source material, and felt a new template was needed.
We completely revamped the magazine’s layout. A balanced use of “white color” has brought airiness and class to the pages, and a consistent blocking of text has improved readability and impact. All copy and photographic imagery was provided by the client, and AMS has worked with this content to produce a classy, clean and well-structured design template.