Description: Leading Bangkok fitness center O2 required a new website to fully communicate its unique “fitness for everyone, everyday” market positioning. This differentiates O2 from the hard-core ultra-fit stance of many of the company’s competitors.
Our approach was to showcase the wide range of activities available at O2, featuring images of “everyday” people. A bright, clean layout incorporates a “circle” theme to emphasize the all-embracing philosophy as well as delivering movement and impact. We believe we have created a totally new website concept to perfectly reflect O2’s proposition.