Pickwick

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Description: Part of the famous Sara Lee organization and originally marketed under the Douwe Egberts brand, the Pickwick name was created as part of the company’s strategy to introduce an English-sounding brand. One fairly recent key initiative of the company was the launch of “pyramid” tea bags, designed to improve flavor.

To support the launch in Thailand, AMS created an explanatory leaflet that consists of 5 fold out pages telling the story. We used strong visuals in natural “earthy’ colors with clear and concise copy that combine to deliver a well balanced and highly attractive brochure.

 

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