Silver by Mail


Description: Much of Silver’s jewelry sales are generated through its seasonal catalogue. This features a wide range of products and descriptors, and this can make the content appear overcrowded and confusing – something this U.K. company wanted rectified.We have created a much higher level of consistency across the pages, using clean lines and blocks of copy. The content flows in a well-balanced way, even though the catalogue features more products than ever, and the page layouts are simple and well defined. For the front cover we introduced a new crisper font for the seasonal descriptor. The end result is a classy catalogue that fully reflects both the nature of the company’s business and its own aspirations.